Our realtor tools integration



An example of integration of real estate tools in a website, is our own Search section, which is powered by our realtor board.

Some realtors are aware of the powerful tools that their realtor board offers them.
Some of them are included in the fee, while others are accessed via paid subscription.

However, as far as we know, none of them can integrate them into the listing's website, because they do not have full control of the websites they can publish.

Here is a summary of some of the tools that we integrate into our listing websites, apart from publication in the MLS with the maximum allowed amount of pictures and in our website, of course.
Please note that a full description of what each of these resources can do exceeds the scope of this guide, later on we will publish another one with more details.
Also, there are a lot of tools the realtor board offers, some of them overlap, and others are unrelated to residential listings.

Commercial properties will be dealt with in a different guide, although the basis will be the same, each property gets its own website, the only difference is that commercial properties involve financial calculations.
Resources mentioned below are the ones we use in all our residential listings, in no particular order, the reason why some websites do not have links is because they are not in the public domain.


Comprehensive graphical search of tax databases.
In the U.S. nobody escapes taxes, not even the dead, a property may not be in the MLS, but it will certainly be in tax databases.
But IMAPP can do much more: interactive maps, help with comparative market analysis, foreclosure search, etc.

  • Realist  Realist

Grapical information related to the property's neighborhood environment: census data and demographics, schools, businesses, entertainment, etc. We supplement this one with our own information.

  • County appraisers websites  County Appraiser

These websites have lots of information about the property and how the county appraiser arrives at a price for the property tax. It is important to note that there are detailed maps of the location of the property, images of the recorded title, information about previous sales, and plans with measurements (similar to a property survey).

  • Realtor Property Resource (RPR)  Realtor Property Resource

This is a huge site that was purchased by the National Association of Realtors (NAR).
It gets its information from over 300 feeds, so it has an amazing wealth of information like colored heat maps showing sales in the neighborhood.

This website allows for building a Realtor Valuation Model (RVM).
It starts by showing comparable properties but allows the realtor to select properties he wants to use and then builds an Automated Valuation Model (AVM), much like Google, Yahoo, or Zillow.
The difference is that the realtor can edit this model to add, subtract or modify.
In short, the realtor has full control of the Comparative Market Analysis (CMA) he produces, the end result is a Realtor Valuation Model (RVM).
Finally, RPR creates a .pdf of the CMA (which will subsequently be published in the listing website), and a flyer.
This is what we use to create our CMAs.
RPR can even go further and create appraisals, more on this later.

There are other websites that we use, and that are in the public domain:

Information on condos, plans and more.

Information on new condominium construction.

Database of new homes.

Zillow has purchased Trullia and is one of the largest players in online real estate, we use heavily Zillow syndication and advertising.

An awesome free site sponsored by Florida International University. Source of information on all the surroundings of a property.

Our capabilities will grow over time, and the real estate environment will change, so this section will likely change as we modify or add sources.