Many agents will boast of the size of their real estate outfit.
This is hardly relevant nowadays because the internet levels the playing field.
Over 90% of real estate transactions happen because of internet searches, so size and number of offices do not matter.
Therefore, the only way to maximize the exposure of a listing is by publishing its own website, and that is precisely what we do.
It is important to note that we are the only ones to publish listings in their own top-level domain, not in a sub-domain of somebody else's website, but the listing's own domain, which is usually the property's address.
Most agents are not savvy enough to do this, the maximum they can possibly do is a limited publication out of a template.
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Our approach is different, we have no limitations because we have our own server which we manage ourselves, and it is our understanding that a top-level domain is the core of the listing for several reasons: